How are you measuring the success of your e-training programs?
Although it isn’t necessarily the easiest thing to do, it is quite important. If you don’t know what impact your training courses are having, it’s hard to tell what the payoff is.
However, that doesn’t make measurement any less challenging. What you track largely depends on what your goals are and what kind of organisation you’re running.
Nevertheless, here are several important metrics for measuring the success of your e-training program.
A Growth in Sales
If the training is tailored towards sales, customer service and product education, a well-executed program should lead to an increase in sales in your enterprise.
Of course, you still need to cross-reference these numbers against existing trends, seasonality, or other factors that historically affected sales volume.
Overall, your sales team should be better educated after going through course material, and well-trained salespeople are always going to do a better job of presenting products and services to leads compared to those who haven’t studied.
Reduced Cost of Training
Author Marc Rosenberg found that e-learning requires 25% to 60% less time than classroom education to learn the same amount of material.
Although course authoring and development will always require a certain amount of time and resources, e-learning course material can be re-used and delivered more efficiently compared to classroom-based education. Plus, you’ll save on instructor costs.
A decrease in overhead is a metric worth tracking for most organisations, regardless of whether they are more business-oriented or education-oriented.
Increased User Satisfaction
User satisfaction is a good metric to track, though it may be a little difficult to quantify. After all, for an e-training program to be considered a true success, your trainees should feel that the material was valuable, and that it helped them to […]